For this project, I worked on location providing art direction on two consecutive photoshoots while designing the layouts and partnering with key stakeholders on messaging strategy.
The last catalog was in 2017 so the brand requested a new catalog for the spring 2019 season with a refreshed wedding aesthetic. I partnered with the in-house marketing team, merch team, and creative leadership to concept and develop the visual and messaging strategy for the wedding season. For a month and a half, I worked at a local photo studio sitting on set providing art direction for two ongoing photo sets working with a group of photographers, assistants, and stylists.
Unfortunately, this catalog never went to print, however, the photography was used in a variety of digital projects and was a catalyst for change in the direction of the brands' photography. While this book didn't go to print, I was proud of the results.
Team Credits
Studio: KP Photo
Photographers: Craig Brown, Rosie Hillman, Clarissa Westmeyer
Assistants: Dustin Franz, Criss Davis
Set Stylists: Sharon Hynes, Kelley Shaffer
In-House team: Erin Raby, Wendy Liebhardt
Copywriting: Sean Rosenberg
Photographers: Craig Brown, Rosie Hillman, Clarissa Westmeyer
Assistants: Dustin Franz, Criss Davis
Set Stylists: Sharon Hynes, Kelley Shaffer
In-House team: Erin Raby, Wendy Liebhardt
Copywriting: Sean Rosenberg
