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For this project, I worked on location providing art direction on two consecutive photoshoots while designing the layouts and partnering with key stakeholders on messaging strategy.
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The last catalog was in 2017 so the brand requested a new catalog for the spring 2019 season with a refreshed wedding aesthetic. I partnered with the in-house marketing team, merch team, and creative leadership to concept and develop the visual and messaging strategy for the wedding season. For a month and a half, I worked at a local photo studio sitting on set providing art direction for two ongoing photo sets working with a group of photographers, assistants, and stylists.
Unfortunately, this catalog never went to print, however, the photography was used in a variety of digital projects and was a catalyst for change in the direction of the brands' photography. While this book didn't go to print, I was proud of the results.
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Team Credits
Studio: KP Photo
Photographers: Craig Brown, Rosie Hillman, Clarissa Westmeyer
Assistants: Dustin Franz, Criss Davis
Set Stylists: Sharon Hynes, Kelley Shaffer
In-House team: Erin Raby, Wendy Liebhardt
Copywriting: Sean Rosenberg
Photographers: Craig Brown, Rosie Hillman, Clarissa Westmeyer
Assistants: Dustin Franz, Criss Davis
Set Stylists: Sharon Hynes, Kelley Shaffer
In-House team: Erin Raby, Wendy Liebhardt
Copywriting: Sean Rosenberg
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/fdbcb03d-9f2d-4541-8f76-618bdd194ea9_rw_1920.jpg?h=64f44204abf66418ff823563a60a94b2)