![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/b54a7009-fc87-45af-b0e7-065855fa782c_rw_1920.jpg?h=522820cc2110dbf22d54ab7a1f1a55bd)
I provided art direction for the refresh of Things Remembered’s e-commerce photography adding consistency, and supportive imagery as well as improving SEO product copy.
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/122e7354-0cfe-4eda-8bbf-b7b75148647f_rw_1920.jpg?h=b6ad2d08e9f2035d7d2366f6c0f5b0be)
Category Page Example Before: Inconsistent styling, backgrounds, and crops.
Things Remembered’s e-commerce photography was out of date and a combination of 20+ years of direction changes that were never fully adjusted. This left a mix of photography styles, a lack of supportive imagery, and poor SEO product copy.
I partnered with cross-functional in-house teams to develop a new photography and styling guide that streamlined the lighting, styling, and propping. Bringing in the assistance of copy and SEO contractors and third-party photo studios, I kicked off the first round of legacy product reshoots and improved product SEO copy.
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/363edfa6-b039-43d3-90ab-e208cdd13ffc_rw_1920.gif?h=4bc5b1947128a102af48215f4a97777b)
Example of a series of images to support a beer glass style.
![Showing product as is](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/68307059-fd2d-4e61-b7bd-d62b61800c81_rw_1920.jpg?h=77e397ebd77e9a2bfca08a587bfc3732)
Showing product as is
![Showing use](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/dcdcc454-9f2f-4a7c-a373-4fcd04af9b00_rw_1920.jpg?h=68fd6fe66c4af3656dfcc59233149ed9)
Showing use
![To encourage multiple purchases](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/0aad564e-7743-4c45-bd4a-b861840cfceb_rw_1920.jpg?h=d93323124a5b643a7524378716c868d3)
To encourage multiple purchases
![Showing scale](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/641cf49f-2e8c-43fb-a300-81d57ef325e8_rw_1920.jpg?h=0aaf30f74e830d5fc65dcf7d814cd8e4)
Showing scale
Before & After Examples
![Before - harsh light, darker background, and liquid looks weird](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/1246fa19-afa9-4a93-ac00-df7caf50b938_rw_1920.jpg?h=e6ad76b032b354cf793d4306aecd583a)
Before - harsh light, darker background, and liquid looks weird
![After- shows scale, lighting and prop liquid allows product detail to be clearly seen](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/c9490c91-1168-49e4-9cd0-dffdde4fefc8_rw_1920.jpg?h=e784e8776e7e74a8b6841a63a3a71e96)
After- shows scale, lighting and prop liquid allows product detail to be clearly seen
Before & After of iridescent drinkware - hover over the images for more details
![Before - really cool, artsy look but it did not look like any other imagery](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/8d0e29e3-1ad9-4188-b087-0413919f3f55_rw_1920.jpg?h=db84c1e0aaa9af9a87a318001b1b3e74)
Before - really cool, artsy look but it did not look like any other imagery
![After - lighting more consistent with a decanter for scale](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/5fcb204d-0225-4ac4-8f81-92b0a535d472_rw_1920.jpg?h=4ded70879bbc480ba149b0629e1a961d)
After - lighting more consistent with a decanter for scale
Before & After of iridescent drinkware - hover over the images for more details
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/bc38986e-6ab1-4568-b90e-dc9350e9046b_rw_1920.jpg?h=8178eeaf0de41f7c8e15abfce3238d13)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/83f5696c-c6be-47ac-82c2-7c5870d75723_rw_1920.png?h=da067a98ddacfa2e942372f340ff7a57)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/e7d19924-ddde-4b6e-9d4c-f6248fd06d89_rw_1920.png?h=78018fe3f2ee7011e6dbf04cff6d0b63)
Before - Inconsistent color, extremely tight crop, lighting doesn't show the lockets curves, and there is an odd shadow
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/63862e20-424d-4bfb-87df-51c3842cb9be_rw_1920.jpg?h=fb81d4e42474737aa9e68d4e9b0590ae)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/09b40699-c969-4289-bde0-5618a4325d74_rw_1920.jpg?h=2f96fe64fa70e581846999e1035d8e0a)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/ef6627db-f945-429e-9592-8e13ddd345a5_rw_1920.jpg?h=3df7b83b68183e04409620e698ccbbf4)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/7946e930-7c86-460e-9748-3f0a5678062c_rw_1920.jpg?h=4307ca954b586e05214eabb9115350d7)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/2746afcc-1662-4b13-a412-37c548a41ac9_rw_1920.jpg?h=52da15f0a02bc29dedeec0484b56283e)
After - Color is consistent, lighting shows product curvature, the composition is more relaxed and shows full chain, and a model shot for scale helps with size.
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/dc02ae90-0cca-4598-9868-7ca9cb82382a_rw_1920.jpg?h=4e28fcef88eac7751d4c4e85a54751e4)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/b377a47c-ae6c-4e0d-8a16-a85b55d95f82_rw_1920.jpg?h=fe8832762afed969747f016199875e4d)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/c1787960-e723-4ffb-be11-1b81068e85b2_rw_1920.jpg?h=832afd4719e5e34851ea9b4968bc5539)
Samples of some completed imagery. The work primarily focused on drinkware and jewelry initially.
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/6abf71e4-a1ba-46a5-973b-ebba6bec80ce_rw_1920.jpg?h=2b220dac27a5668d4e16802ee7a603a3)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/3b48187d-5e08-4cb6-a4fe-0873f9833d61_rw_1920.jpg?h=f9521d28bf8a627f1446402fcf501539)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/c8ba0c17-51d3-4d99-a1c1-e9515231d0cd_rw_1920.jpg?h=31fe3b9ecb2f8543370e40be53d71a63)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/db98313d-5708-450f-b94d-c0038bd846ac_rw_1920.jpg?h=dda8d2de501a2f4970dbf35a388ff2ab)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/62b07684-6350-45c0-9c5b-ba63861661da_rw_1920.jpg?h=34e4ad015130e7f4f10ae59e5f869b62)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/1a448e2f-cf91-4a46-bf71-04800da0f4a3_rw_1920.jpg?h=708b6ce1c1420e41952917c63e6feb47)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/2507b55f-c5ae-4822-a1d6-291e798443a1_rw_1920.jpg?h=c4fde2fd63851d1afb7937f7bd5c23bb)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/e0d79334-2aae-45f5-b8fa-74182c664e11_rw_1920.jpg?h=e0557a3ecf2fb318359991a285c233b3)
![](https://cdn.myportfolio.com/4af66d09-b7b4-4b88-8612-d8dc8c8ee3ad/0fac7fd7-8a9c-451d-b6a5-0c5ba0d50b1b_rw_1920.jpg?h=73d4752e3b114867c8c329e5428adc9d)
Team Credits
Art Direction: Jen Langman
Studios: TRG Multimedia, KP Photo
In-House Team: Zane Lutz, Paul Levar
Studios: TRG Multimedia, KP Photo
In-House Team: Zane Lutz, Paul Levar