Holiday 2021 Campaign
Art Direction/ Design
I provided art direction for a small team of designers, photographers, retouchers, copywriters, and consultants for the two-and-a-half-month-long 2021 Holiday Campaign. Collateral spanned all print and digital channels, including 150 retail location window displays with lighting and three-dimensional props, in-store signage, multiple website flips, a gift guide, email for B2C and B2B customers, and all social media channels.
Various promotional looks were needed to support the brands' needs through the season.
Partnering with the store operations team and a local print vendor, we developed a versatile window display that had light and movement within a very tight budget. Seven window options were created to span a two-month in-store run. We developed a three-dimensional, metallic snowflake that would dangle and pick up lighting to balance with dimensional led lighting to add light and movement in the windows. Window clings and layered, multiple-sized window banners and pedestal covers were used to add layering and dimension.
This campaign included a refreshed site launch, originally intended to launch on November first, but we quickly revised to get to market 2 weeks earlier to align with competition launching earlier than normal in this unique selling season. Multiple layouts were developed to support seasonal promotions and product launches that spanned the season.
Examples of email campaigns throughout the holiday 2021 season
Art Direction: Jen Langman
Photography: Zane Lutz
Styling: Zane Lutz, Jen Langman
Retouching: Ann Neff, Lauren Rios
Design: Jen Langman, Cat Costanzo, Michael Kinkopf