I really enjoyed creating this piece and its deceptive simplicity. Our Holiday look was still being developed but we needed to produce a large-order direct mail piece featuring several seasonal items so we had no props or overall style outside of the color palette to work with. Partnering with our photographer and copywriter, I provided art direction for the layout and photography of this piece and together we developed this minimally styled direct mail piece with a quick turnaround. My favorite spread is the left interior page with the ornaments cascading across the page effortlessly, however ornament styling is no joke!
Crew: Art Direction & Design: Jen Langman, Photography: Erin Raby